Is It Possible To Learn Digital Marketing For Free?
Additionally, there are numerous blogs, podcasts, and YouTube channels dedicated to providing free digital marketing tips and advice. While some paid courses and certifications offer more comprehensive training, it is certainly possible to gain a solid understanding of digital marketing without spending any money.
Types of Digital Marketing of 2023
Nowadays, powerful digital marketing refers to any form of marketing that uses electronic devices or the internet to promote a product or service. There are several types of digital marketing, including:
Search Engine Optimization (SEO) - This is a process of optimizing website content to rank higher in search engine results pages.
Pay-per-click (PPC) advertising - It’s actually a model of internet marketing in which advertisers pay each time their ad is clicked.
Social media marketing - Today marketers use social media platforms to promote a product or service.
Content marketing - Simply, the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Email marketing - Generally, the use of email to promote products or services and develop relationships with potential and existing customers.
Mobile marketing - marketing campaigns designed specifically for mobile devices, such as smartphones and tablets.
Video marketing - In this type of marketing marketers use video content to promote a product or service.
Influencer marketing - People influence by famous personalities. So, the use of individuals with a large social media following to promote a product or service.
By utilizing one or more of these types of digital marketing, businesses can reach their target audience more effectively and generate leads, conversions, and sales.
6 Free Online Certification Courses to Become a Digital Marketer [2023]
Here is some more information about the 5 free digital marketing courses with certificates that will be available in 2023:
1. Google Digital Garage:
This course is designed for beginners and covers a wide range of digital marketing topics, including SEO, PPC, social media marketing, and more. It includes over 100 lessons and takes around 40 hours to complete. Participants can earn a certificate from Google upon completion of the course.
2. HubSpot Academy
This free online course series covers various aspects of inbound marketing, including content creation, email marketing, and lead nurturing. It includes free and paid courses and participants can earn a certificate from HubSpot upon completion of each course.
3. Facebook Blueprint:
Moreover, this set of courses covers Facebook and Instagram advertising, including ad creation, targeting, and measurement. It includes over 90 courses and participants can earn a certificate from Facebook upon completion of the course.
4. Moz Academy
You might don’t know but this collection of courses covers SEO, link building, and content marketing. It includes free and paid courses and participants can earn a certificate from Moz upon completion of each course.
5. SEMrush Academy:
Amazingly, SEMrush Academy’s series of courses covers SEO, PPC, content marketing, and social media marketing. It includes free and paid courses; participants can earn a certificate from SEMrush upon completion of each course.
6. Google Analytics Academy:
While Google Analytics Academy is designed by Google to help participants learn how to use Google Analytics to analyze website traffic and user behavior. It includes both free and paid courses and participants can earn a certificate from Google upon completion of each course.
In a nutshell, all these courses provide valuable insights and skills that can help individuals and businesses succeed in the ever-changing world of digital marketing. The certificates earned from these courses can also help participants showcase their knowledge and skills to potential employers or clients.
Final Verdict
The availability of free digital marketing courses with certificates in 2023 provides a valuable opportunity for individuals and businesses looking to enhance their digital marketing skills. With courses offered by reputable companies and organizations such as Google, Facebook, HubSpot, and SEMrush, participants can gain a comprehensive understanding of various digital marketing strategies, including SEO, PPC, social media marketing, content marketing, and more. By taking advantage of these free resources, individuals can gain a competitive edge in the ever-changing world of digital marketing.
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